If you’ve ever used Klaviyo, you probably know it’s a solid tool for email marketing, especially for ecommerce. But let’s be honest, it’s not the best fit for everyone.
Maybe the price feels a bit too high. Maybe the support isn’t quite there when you need it. Or maybe it just feels more complicated than it should be.
I’ve been there.
While growing my online business, I’ve tested quite a few email platforms, including some big names and newer tools, to find what actually works.
The good news is that there are plenty of Klaviyo alternatives out there. Some are simpler, others are more budget-friendly, and a few offer similar features at a lower cost.
In this article, I’ll walk you through a mix of paid and free alternatives to Klaviyo that I’ve personally tried, along with a few favorites from other creators and businesses I trust.
I’ll share what worked, what didn’t, and for whom each tool is best suited.
So, you can make a smart choice without wasting hours comparing features.
Let’s dive in.
Best 5 Klaviyo alternatives
Check out these Klaviyo alternatives for email marketing in 2025:
1. Omnisend
- Best for: Ecommerce brands that also send text messages.
- Pricing: Starts at $16/month for 500 subscribers and 6,000 emails. If you choose a 3-month plan, you’ll get 30% off.
- Free trial: You can use the free plan for as long as you like. It gives you access to all of Omnisend’s features and lets you send up to 500 emails each month.
Omnisend is an email marketing tool built for ecommerce brands.
It launched in 2014 in Lithuania under the name Soundest and has come a long way since then.
Today, over 125,000 brands use it, and their team has grown to more than 250 people. Clearly, they’ve found their niche.
What makes Omnisend work well for ecommerce is how smoothly it ties email, SMS, and push notifications together, all triggered by the same shopping behaviors.
No matter which plan you’re on, you’ll get access to:
- 24/7 live chat and email support
- 250+ email templates
- Pre-built workflows and audience segments
- 160+ integrations (Shopify, WooCommerce, Wix, WordPress, and more)
- Tools to keep your email list clean
- Sales and performance tracking
- And a bunch of other helpful features
One standout feature is their drag-and-drop Email Builder, which makes it easy to pull in products from your online store—far more straightforward than what you get with Klaviyo.
What I liked about Omnisend is how easy it is to get started with their ready-to-use automation templates. They offer workflows for cart abandonment, product recommendations based on shopping behavior, post-purchase emails, and follow-ups after the sale. It’s a solid tool if you run an online store.
Another thing I found helpful is that Omnisend lets you clean up your email list, so your emails are more likely to land in someone’s inbox instead of spam.
I also looked at what other people say about Omnisend on LinkedIn, Capterra, and Reddit.
Reddit was especially interesting. I reviewed posts from the past few years. Early on, users complained about slow support and a few bugs. But lately, reviews have been way more positive. Many people now see it as a strong alternative to Klaviyo and Mailchimp.
The following user reviews on Reddit really stood out to me:
One more feature that’s pretty powerful, especially with how much AI in marketing is part of our lives now, is Omnisend AI.
Omnisend AI assistant can come up with subject lines, write product descriptions and emails, and even suggest the best time to send them based on what usually works for your audience.
You can still control the voice and message, but it gives you a solid place to start. So, instead of staring at a blank page, you get ideas and drafts you can tweak to fit your style. It saves time and makes the whole process way less stressful.
The bottom line is that if you run an online store or plan to, Omnisend is definitely worth checking out.
2. Brevo
- Best for: This platform is great if you want email marketing and a built-in CRM all in one place. It’s a solid choice for sending transactional emails and setting up automated campaigns through email, SMS, or even WhatsApp.
- Pricing: The Starter plan costs $9 per month and covers up to 5,000 emails. If you need more advanced tools like automation, the Business plan starts at $18/month.
- Free trial: There’s a free plan you can use with no time limit. It gives you access to the basic features and lets you send up to 300 emails per day. Perfect for testing things out before committing.
Brevo is a tool that helps businesses stay in touch with their customers through email, SMS, WhatsApp, and more.
It actually started in France back in 2012, mainly as a simple email marketing tool for small businesses. But over time, it grew into something much bigger — a full marketing platform.
That’s why in 2023, it changed its name from Sendinblue to Brevo to show that it’s not just about emails anymore.
Brevo’s email marketing features:
- 300 emails/day free forever
- Drag-and-drop email editor
- Marketing automation workflows
- Transactional email API and SMTP
- Predictive sending with AI
- Landing page builder
- A/B testing capabilities
- Multi-user access (add-on)
Brevo CRM features:
- Send transactional emails automatically, like order confirmations or password resets
- Manage all your contacts and organize them into lists or pipelines
- Keep track of every customer interaction and conversation history
- Set tasks and reminders so you never miss a follow-up
- Score your leads to focus on the ones most likely to convert
- Sync contacts easily from tools like Shopify or Salesforce
- Automate emails based on what’s happening in your CRM
- Create chatbots to chat with visitors on your website
- Let customers book meetings with you directly
- Make and receive phone calls from your desktop or phone
To me, Brevo feels like an all-in-one marketing and communication hub.
The Contacts dashboard actually reminds me a lot of HubSpot. I used HubSpot a lot when I worked full-time in marketing, and I still rely on it today to manage leads.
What’s really helpful is that Brevo brings email marketing and CRM together, so you don’t need multiple tools to keep track of your audience.
With Brevo, you pay based on how many emails you send, not how many people are on your list. That’s a big difference from how Klaviyo works.
Brevo’s free plan lets you send up to 300 emails a day (that’s 9,000 a month), and the paid plans start at just $18/month with email automation already included. So if you want something simple, affordable, and effective, Brevo is worth a look.
I’ve also checked out reviews on G2.com. Brevo has over 2,300 reviews and a strong 4.5-star average.
One review that stood out was from Andres Ricardo, who uses Brevo to run email campaigns for his small accounting firm.
One more thing I really like about Brevo, and it looks like Reddit users feel the same, is the built-in meeting scheduler. You don’t need to use extra tools like Calendly.
You can book calls right from the platform and automatically save customer details to your CRM. It’s a really convenient feature.
3. MailerLite
- Best for: Creators and businesses that want a budget-friendly email marketing tool.
- Pricing: Plans start at just $10/month for up to 500 subscribers.
- Free trial: You can use it for free if you have under 1,000 subscribers, and there’s also a 30-day free trial for the MailerLite Advanced plan.
If you’re looking for an easy way to handle email subscriptions and keep in touch with your audience, MailerLite is worth checking out.
Unlike Klaviyo, MailerLite is super simple to use and combines everything you need in one place. You can tweak templates, set up automation, and group your subscribers so you send the right messages to the right people. It’s perfect for businesses and creators who want to build real connections.
Honestly, MailerLite is one of the top Klaviyo alternatives for me, with solid email marketing features and a website builder included.
If you want, I’ve put together a detailed review of the best MailerLite alternatives to help you find the perfect fit.
MailerLite email marketing features:
- Drag-and-drop email editor with mobile optimization
- Email automation with visual workflow mapping
- Unlimited websites and landing pages (paid plans)
- Sell digital products and subscriptions
- Dynamic email content
- Multivariate testing
- Auto-resend for unopened emails
- Custom preference centers
I also reached out to my good friend Tina Lopez.
She used to be a business coach, and now she’s a successful content creator. She’s been using MailerLite for years and has set up all kinds of advanced automations, so I asked her what she thinks of the platform.
Here’s what Tina shared with me:
“MailerLite Pros:
- The best beginner-friendly email service provider that includes automations
- More integrations and partnerships than any other email service provider I’ve come across
- Cheapest email service provider plan when you’re just getting started
MailerLite Cons:
- No built-in creator monetization
- No shareable automation templates or landing pages
Overall, MailerLite is the best newsletter platform I recommend for someone who’s getting started in their business.“
4. Campaign Monitor
- Best for: This one’s suitable if you’re running an agency, a retail store, a nonprofit, or a publishing business and need strong email tools to keep in touch with your audience.
- Pricing: Plans begin at just $11 a month and cover up to 500 subscribers.
- Free trial: You can try it free for 30 days, no credit card required. Just remember, during the trial, you’re limited to 500 emails and 500 contacts.
If you’re thinking about switching from Klaviyo, Campaign Monitor is definitely worth checking out for email marketing. It comes with tools to help you manage your audience, automate emails, and run targeted campaigns with ease.
What I really like is how simple it is to use. You can create newsletters, see how they perform, and make changes on the go.
Here are some of the features Campaign Monitor offers:
- Professional templates you can customize
- A visual journey builder for your email workflows
- Dynamic content blocks to personalize messages
- Link tracking and detailed analytics
- Sending optimization based on your subscribers’ time zones
- Countdown timers to create urgency
- A subscriber preference center so people can manage what they get
- Multivariate A/B testing to see what really clicks
Oh, and I saw a tweet from someone who runs three newsletters, and they said they prefer Campaign Monitor over other options. That got me even more interested in what makes it stand out!
5. beehiiv
- Best for: Content creators, marketers, entrepreneurs, and businesses willing to monetize their newsletters.
- Pricing: Starts at $49 per month for up to 1,000 subscribers for all the growth and monetization features.
- Free trial: 30-day free trial for any beehiiv plan. There’s also a free plan for up to 2,500 subscribers with limited functionality.
beehiiv has been my go-to alternative to Klaviyo since January 2024.
I wanted a newsletter platform that actually helps me earn from the content I send out each week. Before beehiiv, I was sending weekly emails but making zero dollars from them.
Now, every newsletter I send helps me make some sales, either from my Premium content library or my SEO ebook.
beehiiv makes it easy to sell your own products and offer paid subscriptions. On top of that, they have a built-in Ad Network where brands can sponsor your newsletter as long as you have at least 1,000 subscribers. That’s how I ended up working with big names like HubSpot, which I probably wouldn’t have partnered with on my own.
Beehiiv isn’t just for solo creators. It also offers growth opportunities for media companies, startups, local businesses, and more.
Below, you can see what you can do and achieve with beehiiv. You can learn more about the platform in my beehiiv review.
FAQ
Why look for a Klaviyo alternative?
There’s one issue that I’ve noticed with Klavio:
Moving between tiers can significantly impact your marketing budget, especially for rapidly scaling businesses. That’s why you might want to move to more affordable alternatives to Klavio.
There’s one more issue that might confuse beginner users: It takes time to set up the platform without prior experience.
One of the Klaviyo users has shared his experience on the G2 platform and mentioned the following:
What to look for in a Klaviyo alternative?
Not every email platform suits every business. The best newsletter platform should match your needs and align with your business goals.
If you’re looking for a Klaviyo alternative, like I once did when trying to simplify my email setup, you’ll want something that’s easy to set up without needing a tech expert.
Here’s what I mean in particular: The dashboard should be intuitive, with drag-and-drop features and email templates that don’t take hours to customize.
In my case, I’ve learned how to use the beehiiv newsletter growth platform in a few hours. On the other side, it took me weeks to fully understand how Mailchimp and Drip work. It’s easy to guess that I quickly switched to the easiest and most user-friendly solution.
Next, email automation and workflows are non-negotiable. You’ll need a solution that will let you create a welcome series, send abandoned cart emails, and feature product recommendations without feeling overwhelmed.
Welcome series automation are among the most important for ecommerce, as they achieved a 58 percent click-to-conversion rate in 2024.
In my experience, segmentation and email personalization are essential for healthy open rates. You’ll need to send the target messages to the right people at the right time, and a good alternative should make this seamless.
Then there are integrations. If you run an ecommerce store or use a client relationship management platform (CRM), the platform should connect easily with tools like Shopify, WooCommerce, HubSpot, or Zapier. I learned the hard way that limited integrations can seriously slow down your workflow.
And one more thing, pricing flexibility matters. Your Klaviyo alternative should offer plans that scale with you, not punish you financially for growing.
Overall, I always look for a sweet spot of simple, powerful, and cost-effective solutions.
Join the newsletter for actionable SEO tips, case studies, and a behind-the-scenes look at my affiliate marketing journey.
No spam. Unsubscribe anytime.
